Bad engagement matters. A clear purpose is needed or: time can be wasted; people’s appetite for participation cut; the organisation is damaged. Activities need to be carried out with commitment to respond or pointlessness results. The reality of engagement might be at odds with centralised strategy due to poor quality engagement, without proper coordination and shared commitment.
Inappropriate engagement activity levels might lead to ‘fatigue’, with local initiatives being asked to take part in a plethora of stuff. Engagement ceases to be meaningful if it is undertaken purely for the sake of being seen to engage. It’s important for everyone to develop a shared understanding of engagement and take a consistent approach, sharing what is happening. Where a comprehensive engagement strategy is in place, planned engagement may well fit in within existing structures and processes. If intent is genuine, organisations should want engagement activities to benefit everyone, not a few or particular sub-groups.