Tuesday, 26 February 2013

Eat weird and wonky

Eating weird and wonky fruit and veg could cut food waste, survey finds. Poll by Institute of Mechanical Engineers finds most British shoppers are not put off by irregularly shaped produce
 
More than 80% of British shoppers would be happy to buy fruit and vegetables which are not perfect in shape or colour, a new survey has revealed. The survey confirms widespread - if relatively new - consumer acceptance of wonky carrots, blemished spuds and discoloured cauliflowers.

The poll, for the Institution of Mechanical Engineers (IME), showed that fewer than one-in-five people would only buy produce that is unblemished and uniform in size and shape. In January, a report by the IME estimated that between 30% and 50% of the food produced worldwide is lost or wasted...(full story here; more on sustainable food issues here).

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