Tuesday, 12 April 2011
This great campaign received some good media coverage today: Action for Happiness is a movement of people committed to building a happier society. We want to see a fundamentally different way of life where people care less about what they can get for themselves and more about the happiness of others. We are bringing together like-minded people from all walks of life, drawing on the latest scientific research and backed by leading experts from the fields of psychology, education, economics, social innovation and beyond.
Members of the movement make a simple pledge: to try to create more happiness in the world around them through the way they approach their lives. We provide practical ideas to enable people to take action in different areas of their lives - at home, at work or in the community. We hope many of our members will form local groups to take action together.
We have no religious, political or commercial affiliations and welcome people of all faiths (or none) and all parts of society. We were founded in 2010 by three influential figures who are passionate about creating a happier society: Richard Layard, Geoff Mulgan and Anthony Seldon.